Jenny Matkovich is the Director of Marketing at T2 Technology Group. She is marketing enthusiast by profession and education. She thrives in fast-paced environments with an agile and entrepreneurial attitude but with large company discipline. She is an experienced marketer and results-driven leader in the complex and ever changing technology industry, including software and services, and she has a strong understanding of product launch management for mobility solutions, medical device interoperability and interactive patient systems.
Prior to T2 Tech, she managed the integrated marketing communication strategy for the CareAware platform at Cerner Corporation (Healthcare IT leader with nearly $5 billion in revenue and 20,000+ associates) for seven years. She led the front in strengthening the brand through focused marketing strategy by unifying sales and engineering. She created the go-to-market strategy for more than a dozen software offerings working across product teams, business organizations and with external hardware manufacturing partners. She oversaw the marketing projects, including – but not limited to – video production management of multi-national video solution demos with partner and client testimonials, naming strategy development for software platform and acquired and in-house developed product and services portfolios, and the marketing direction and content creation through the product’s lifecycle. During her integrated marketing efforts, the CareAware platform annual revenue grew by over 100 million.
She holds a bachelor’s degree in marketing and management from University of Iowa and a master’s degree in Integrated Marketing Communications from the School of Journalism and Mass Communications at the University of Kansas. Beyond her educational background in marketing, she has a passion for all things marketing communication. She served on the board for the KC International Association of Business Communicators as the Vice President of Communications. She is an active member of the American Marketing Association and was the marketing nominee for Cerner’s 18-month leadership academy. Her willingness to continue to stay update on the cutting-edge ensures she will thrive in the ever-changing high-tech industry.